Writing Content for Websites to Flip
If you plan on flipping websites, you need to develop interesting content to use for building the sites! There are a few options for developing the content and based on the size of the website you can spend a lot of money to outsource the writing or a lot of your own time doing it yourself. You can develop the content yourself, provided you have the skills to do so or you can hire a professional firm to do it for you at reasonable rates. Either way, make sure the content is interesting enough to capture the attention of the search engines and your readers to want to stick around on the site.
Making Content for a Website Compelling
There are a few ways you can make your content interesting and useful to your readers:
- Base it on current events
- Base it on original research
- Base it on current trends
- Use lists such as Top Ten
- Tell a story
- Do a review on a product/service or other website
These strategies can take some time to do the necessary research, which is why many website flipping entrepreneurs outsource the writing of articles and other content for the websites they want to flip. No matter where your content comes from the content needs to be compelling enough to keep visitors coming back for more. Ask yourself the following questions when reviewing the content you are posting on websites to flip.
Is the Content Available Somewhere Else?
When it comes down to it, most topics have been written about exhaustively already. The trick to writing good content is to give it your own twist and personality. For example, consider wine. There are literally thousands of sites dedicated to wine but very few have any sort of personality to them. However, check out http://tv.winelibrary.com/ and you’ll see the difference between a site with personality and one without. Regardless if you like this guys style or not, he’s successful with his site. Developing unique content can be as easy as doing a video like tv.winelibrary.com has done.
Is the Content Fun to Read?
Unless you’re giving instructions on your site, make sure to make it fun. When you’re outsourcing the writing you’ll need to work with the writers to explain the type of personality you are creating for the site. Give them examples of videos you’ve put together with the personality you are using. Give the writers examples of blog posts you’ve created with the style you want. Without direction you’ll get back from an outsourced provider the style they want. Let me tell you – that’s no always good. I’ve spent tens of thousands of dollars on outsourced companies to write articles for me and wasted a lot of money by not giving clear direction upfront on exactly what I was looking for and the style of writing I wanted to convey. Also, I wouldn’t worry about offending people with your style. No matter what style you choose and no matter if you think you won’t offend someone, let me tell you – “you will”. There is always someone who will be offended by your writing style.
Is the Content Accurate?
Make sure that your content is accurate. Of course, some sales copy makes use of exaggeration or imaginative writing, but it should still be essentially accurate. Don’t risk putting false information on your site. Remember, where SEO (Search Engine Optimization) is concerned the search engines want accurate, useful information. When you go to flip your website you don’t want a buyer looking at the content who understand the niche really well and tell you your writing is inaccurate. You’ll lose buyers quickly and those that understand a niche very well are buying websites based on the quality of content that is on the site, among other things. With poor content you’re guaranteed to lose a few quality buyers.
Proper Formatting
Content is a lot more fun for readers to get through if it’s varied a bit. Make sure some articles are short and others are long; try to use headlines and subheadings effectively to break up longer content. This allows readers to get into what you have to share without feeling like they’re reading a text book.
Make sure you keep your audience in mind. For example, if you’re running a gaming site, content that isn’t a bit edgy and peppered with darker humor will probably bore the audience. A site written for people who enjoy metal detecting probably won’t benefit from a lot of dark humor, conversely. Don’t be afraid to push at the boundaries a bit, but don’t go over the line. If writing isn’t your thing, have professionals handle it or, at least, hire an editor to review yours.
No matter if you outsource your content or write it yourself, you need to have quality and unique content that search engines like in order to rank the page well for specific keywords you were targeting. By doing so you’ll attract more traffic and the more traffic you get for your site the more likely you are to get a good price when flipping the website.
Crowd Funding Book by David Gass
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