
“Good to Great” by Jim Collins is one of my top ten business book favorites. I’ve read this book several times and get something new to use from it each time.
I would highly recommend this book to anyone first starting a business or someone who has run a business for years and is looking for a new approach.
Jim Collins took the question, “Can a good company become a great company and if so, how?”. Collins and his research team took a list of 1,435 companies, sorting through them and looking for those that made substantial improvements in their business over time. Based on their findings, they decided on 11 companies that had average returns 6.9 times greater than the market’s and more than twice the performance rate of General Electric under Jack Welch.
The Good to Great list includes:
- Abbott Laboratories
- Fannie Mae
- Kimberly-Clark Corp
- Nucor Corp.
- Wells Fargo
- Kroger Co.
- Walgreens
- Circuit City
- Gillette
- Phillip Morris
- Pitney Bowes
You may want to ignore the fact that a couple of these companies have filed bankruptcy in the past few years and a few have other problems. It’s not the companies Collins and his team researched that made the book great, but rather the key concepts within the book.
The key concepts in the book are:
- Level 5 leadership
- First Who…Then What
- Confront the Brutal Facts
- The Hedgehog Concept
- A Culture of Discipline
- Technology Accelerators
Level 5 leaders are humble, but driven to do what’s best for the company.
First Who…Then What is the art of getting the right people on the bus, the wrong people off the bus, then figure out where to go. As long as you have the right people you can move them around in different positions within the bus to make it work.
Confront the Brutal Facts. Confront the brutal truth of the situation, yet at the same time, never give up hope.
hedgehog Concept is one of my favorites. It’s the overlapping of three circles based on three questions any business should ask and know the answers to: What makes you money? What could you be best in the world at? What lights your fire?(What’s your passion)
Culture of Discipline is all about rinsing the cottage cheese.
Technology accelerators is using technology to accelerate growth withing the three circles of the hedgehog concept.
Take the time to read the book. It’s wroth the effort.



As a business owner you have a few certainties in your business life: